Our Story
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We’re here to challenge the way organisations think about it.
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DataFit was built for purpose-led teams who want to do more than just collect data—they want to use it to drive change, show impact, and make better decisions, faster.
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We don’t believe in bloated dashboards, buzzwords, or long-winded strategy docs no one reads.
We believe in capability, confidence, and clarity—on your terms.
We’re not here to just ‘do data’.
Meet Our Founder
Passionate. Strategic. Unapologetically human.
That’s Sam—in business, in data, and in life.
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After 13 years leading high-performing data teams across industries—from healthcare to property, financial services to energy—Sam wanted to use her skills for good and to build something others could be a part of.
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In 2022, she founded DataFit—a data consultancy designed for purpose-led teams who want to unlock the full potential of their data and their people.​
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She brings clarity to chaos. Strategy to spreadsheets. Confidence to teams.
And always, a bit of heart.
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If you’re building something that matters, she’ll help you make it measurable, meaningful, and unmissable.
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Because DataFit was never just about data. It’s about people. Impact. Opportunity.​​
